I was tasked with fully rebranding an existing company. My company was Rocket Fizz, a chain of soda and candy shops throughout North America.
The current logo and branding felt outdated. I wanted to design a rebrand that emphasizes Rocket Fizz’s friendly and playful atmosphere, without being overly silly or gimmicky. The rebrand modernizes and cleans up the design while still embracing fun colors, nostalgia and playfulness.
For a more in-depth look at the process and brand guidelines, take a look at the process book below.
Many rounds of sketching, drafts and critiques led me to the design solutions below.
I ended up with a simplistic logo that's also eye-catching and versatile.
